Staff Verification (2016)
The system
ensures that the process of hiring trustworthy, referenced and
always-identifiable employees, no matter the alias or name change to fool
trusting employers is less cumbersome, especially in our current environment.
We would ensure that by deploying state of the art Biometrics technologies, such as:
1.
A facial recognition software, which is capable of
identifying and verifying an individual from a digital image (photo) or video
frame from a video source, by comparing selected facial features from the image
and the facial database.
2. A finger-scanner, Finger-scanning is a biometric process, because it involves the automated capture, analysis, and comparison of a specific characteristic of the human body. There are several different ways in which an instrument can bring out the details in the pattern of raised areas (called ridges) and branches (called bifurcations) in a human finger image. The most common methods are optical, thermal, and tactile. They work using visible light analysis, heat-emission analysis, and pressure analysis, respectively.
This weeds out employees with a tainted track record ensuring that they will not be able to filter through the system, as is the current state and provides a measure of guarantee that once the profile of the employee is captured, no matter the changes in their names or location, the same person can be identified once they are registered with us.
An employer only has to verify the prospective employee in our database or at any of our physical locations and the employee is quickly identified with their employment history, medical record history and any alias used.
Most of the existing companies or competitors within this space provide some measure of employee reference. This is done by identifying the place of abode the employee provides and in some cases coupled with a guarantor for the employee. None of the many employment companies we have identified so far have adopted the use of this technology.
This is where
we are different, as well as all employees in our database having the place of
abode and guarantors, we go further with storing their bio-data, making each
employee now a unique individual no matter the changes in their profile,
whether intentionally to commit a crime or just normal profile updates, the
picture and finger print will always identify the individual regardless of the
name and address.
Early or Cash Cow Strategy
The strategy to grow into a staffing company alongside with the verification project with end-to-end employee profiles, at the early stages or at some stage in the future, Once the company achieves the desire critical mass and a return on investment, will also be key.
The company can also diversify into the employment market (a staffing company), matching employees to employees, by allowing clients to log on and search for (currently unemployed) required staff (nannies, gatemen etc), with the guarantee that their profile is up to date and also verified with all the required references. The ease of identifying their staffing requirements in one place as opposed to asking around from friends etc, for trustworthy staff, will be a selling advantage.
This also motivates prospective employees to come on their own to register with us as the word that most employers now use this site to find their staffing requirements. This strategy could be adopted earlier or in order phases, but may put us in conflict with existing staffing agencies, who we would require to send us their staff list of staff for registration at the initial stages.
This project would initially roll out at key states within Nigeria based on certain priorities, such as concentration of our target audience. The second phases will then roll out to all other states, bearing in mind that our on-line presence will already be available in all states, just the physical kiosks/booths and required trained staff.
Later phases will include rolling out to other African countries and will largely depend on feedback from the roll out in Nigeria.
Lastly to note, is that the possibilities of what this technology provides is endless baring regulations.
This project could be extended to all areas of industry, for example, working with the required union & state governments, Taxi drivers could be compelled to register themselves and their taxis, and are provided a unique number for the IDs, Taxis, this all biometric data can be easily verified by customers, using their mobile phones or some other method.
This project
could be a back door registration exercise for state governments for all civil
service workers, ensuring not only weeding out ghost workers but also having up
to date data for sustainable human capital developments efforts. Key selling
point for state governments is the bio data we can provide them with for
revenue generation in the form of taxation of domestic or other types of
employees in the database. But care must also taken not to deter potential
employees from registration.
The Staff verification system will
include in the 1st phase, but not limited to the following products
and services listed below.
A list of companies we have also
approached with questions and pricing to meet our requirements are listed in
the appendix:
1.
Face Recognition (verification/matching) & Retrieval Software: Clients
would be required to enroll their staff profile and their pictures also taken
or provided either at our kiosks or online. The database will store this
information and the software can then be used in identifying staff, retrieving
the staff profile to be employed/employed by fee-paying clients.
a.
The facial recognition software will be used for both verification and
identification of existing images (faces) already in the database. Due to
certain limitations on fingerprint recognition software below, the face
recognition software’s key advantage is that it does not require the physical
presence of the subject (staff) to work, once the picture exists in our
database for matching. Other biometrics like fingerprints, iris scans, and
speech recognition cannot perform this kind of identification. The subject may
need to be physically present. The process will include:
i.
Enrollment: The initial
capture of photo or picture of staff alongside the profile data, such as name,
age, references, birthplace, employment history etc.
ii.
Detection: Acquiring an image can
be accomplished by digitally scanning an existing photograph (2D) or by using a
video image to acquire a live picture of a subject (3D).
iii.
Alignment: once
it detects a face, the system determines the head's position, size and pose. As
stated earlier, the subject has the potential to be recognized up to 90
degrees, while with 2D, the head must be turned at least 35 degrees toward the
camera.
iv.
Measurement: The
system then measures the curves of the face on a sub-millimeter (or microwave)
scale and creates a template.
v.
Recognition/verification: an image is
matched to only one image in the database (1:1). For example, an image taken of
a subject may be matched to an image in our database to verify the subject is
who he says he is. If identification is the goal, then the image is compared to
all images in the database resulting in a score for each potential match (1:N).
In this instance, you may take an image and compare it to a database of mug
shots to identify who the subject is and retrieve their employment profile.
2.
Finger
printing Scanners hardware & software: Again Our clients would be required to enroll
their staff profile and their fingerprints provided physically at our kiosks at
a later time or at registration time if the visit our kiosks. The database will
store this information and the software can then be used in physically
identifying staff, retrieving the staff profile alongside the face recognition
software by our fee-paying clients. Since no two people have been found to
have the same fingerprints they will be our unique identifying system when
issues arise. The process includes:
a.
Enrollment: This stage captures fingerprint image from
the sensor by our staff to assist subjects put their fingerprints on a mirror
to properly scan the fingerprint, which can affect to the result in the
searching and verifying process, if not properly done.
b.
Searching:
c.
Verification: there are several techniques to match
fingerprints such as correlation-based matching, minutiae-based matching, ridge
feature-based matching and minutiae-based algorithm. However, the most popular
algorithm is the minutiae based matching algorithm due to its efficiency and
accuracy. This would be our preferred choice of technology
3.
Database
software integrated with both technologies mention above and for storage of
pictures and fingerprints and staff profile. This database will also serve as
the backend for our website (on-line) system which our fee-paying clients can
access if they are registered and subscriptions or fees are up to date. The
database will be cable of CRUD matrices, creating, reading, updating and
deletion of data stored within the database. The database will centrally
located at the head-office and linked via the Internet (network) to all our
kiosks/booths, enabling real-time upload of information from our kiosks.
4.
Website:
Our intended audience would require easy access to staff profile information,
to this end we would also create a online portal for our clients to access
staff profile, add to staff profile data which would be subject to some form of
verification to avoid victimisation (police report may be required is some
instances). Our website will also enable our staff the ability to upload
subject information via a friendly GUI on our website into our database.
5.
PCs
& Network: As mentioned above, all our systems will be networked in a
LAN/WAN environment, including all kiosk/booths, head-office etc. The will also
be a provision for PC’s (personal computers) at all sites (Kiosks & head
office) for our company staff to use in aiding registration.
6.
Physical
Booths or Kiosks : We would require physical kiosks/booths at key locations
where our target audience mainly reside. This would enable easy access, for
them to send their staff for the registration process. Ideally, communal
eastate would be a priority as the concentration and ease of access would have
a lesser cost impact. Locations identified in the 1st phase are:
i.
Lekki
Phase 1 / VI
ii.
Ikoyi
iii.
Ikeja.
b.
As the popularity of our service grows, kiosk will be replicated to
other states of the federation in order of priority of our target audience,
such as Abuja, which will either be in the 1st phase or 2nd
phase. All the products & services mentioned in this section will apply to
other locations except for the website.
7.
Mobile devices & communications: We would require a central call
center and provision of mobile communication network and mobile devices for our
client to reach us for queries, book appointment of their staff etc. This would
be located with our staff at our kiosks, calls to this number will be charged
at slightly higher rate to cover the initial costing’s and generate additional
revenue at later stages.
8.
Transportation:
1/2 Company Car(s), to visit our clients remotely, in the case they may not be
able to spare their staffs time, this will also be built into the client
charges, when ever this service is requested.
9.
Physical
reference verification & partnerships with existing staffing agencies: Our
staff will man the booth/kiosk and assist in the registration process, photo
and fingerprint registration mostly, but on occasions where the staff profile
is not available, will notify clients of the need to obtain physical reference
of their staff, such a abode, parents (family) etc. This would also be service
we provide for a fee in tracking or confirming the references of staff for a
fee. We would also partner with existing staffing agencies who may already have
a lot of staff on their books and have already checked out the references.
Value for them would come in the form of using our database to check or verify
the staff on their database for any issues and if the staff check out.
10. Other revenue generation options: We would enable the ability to generate revenue fro advert placed on our website. This would be a key feature once the popularity of the site and service grows and would be planned for at the earlier stages on building the website.
This section lists some of the technology that will be required, some of which we have already mention in the previous section. This section will detail the specific technology and
requirements, this would aid in the overall approximately project costing, detailed in later sections of this document. We start this section with open source items (free) to the paying items.
1. Database: The database to be used will
be either Mysql or Postgres database which are all free with no licencing costs
as opposed to an oracle database, but if support is required, this might incur
a cost. Database structure will also be replicated at another location for
backups, in the case of a failure on the main site or data loss. The face and
finger print software has to also interface with the database and development
costs should be factored.
2. Website: Building the appropriate
website to cater for the initial requirements but also scalable for future
growth, we will source for experienced web builders in the development of the
website.
3. Hosting services: Website hosting with
hosting providers, with email and large data capacity, initially we will
contain the amount of gigabytes but ensure if more space is required with the hosting
provider, that this is available.
4. Network Infrastructure: Internet access
and cabling requirements to enable all our sites to be networked.
5. PCs: The pcs to be used with have high-end
graphics card, large memory capacity and high-end camera, in addition, PCs will
have fast ports for USB connections.
6. Scanners: Scanners to also scan
pictures into our database where pictures have been provided, otherwise, we
would need to take the pictures either with the PC camera or a dedicated
camera, see next point below.
7. Cameras: High-end pixel cameras will
also be available at our sites or kiosks for picture taking
8. Mobile phones or land lines: Each site
or kiosk will have a premium telephone line for our customers to reach us
9. Cars: Mopeds or small cars, available to visit client locations to also register for a fee should also be considered for those locations that may not be in scope for the 1st project phase.
This section provides
more details on the service to be provided (domestic, artisan & corporate worker
verification), as mentioned before the artisans & corporate verification project will be
scheduled for the 2nd/3rd phases of the project but information on
the service(s) to be provided is still documented here and will continue to be
built upon.
It also
describes the target audience, customer who will use our product/service and our
competitors. Lastly, we also describe how our product/service will be marketed,
distributed, and why customers might choose to buy our products/services.
Domestic
Workers
Service Coverage
will include all types of domestic, Artisan and corporate workers listed below,
but not limited to these types alone:
1.
Nannies
2.
Housekeepers & Housekeeper companies
(Houseboy/girl)
3.
House Cleaners & Cleaning companies
4.
Dog Walkers
5.
Drivers
6.
Gardner’s
7.
Gateman & Security Companies
8.
Neighbourhood Security
9.
General Security (Bank security & other such
types)
10. Other Domestics
Artisans
1.
Electrician & Alternative power technicians
(inverters, solar etc)
2.
Painter
3.
Plumber
4.
Carpenter
5.
Welder
6.
Generator Technician
7.
Air Conditioner Technician
8.
Bricklayers
9.
Tyre Repair Technician
10. Other Artisan
Corporate Staff
1.
Junior Staff
2.
Middle Management
3.
Senior management
Customers /
Partners
This service
will be provided to customers identified and listed below, there is bound to be
some overlap in our customer base, but in order to capture all our customers we
have listed the different type of customer who will be our target market.
Customers
1.
Private individual/families with domestic staff
2.
Employment agencies/staffing companies
3.
Security employment agencies/staffing companies
4.
Entertainment sectors such as Hotels, restaurants,
nightclubs etc.
5. Companies such as banks, chemists (health plus, med plus etc.).
Partners
1.
Labour Unions (we may be able to identify candidates
who may require registration into our database by also partnering with
different labour unions. They play a dual role, as not only a provider of
employees for registration but also as a customer, if need be.
2.
Police force: Legal issues when a crime occurs and how
we work in tandem with the police force, also to note are legal issues on
privacy of data and how this will impact the organization.
3.
State Governments: We could partner with state
government in identifying ghost workers, providing them with the incentives to
further generate revenue from taxation of employees in our database and also solicit
for funding at some stage.
This section describes the high level marketing strategy, how we an differentiate ourselves from other competitors, the types of marketing we would utilize to focus on our target market, in order to yield the greatest return on investment.
In order to be successful, the verification system (name for the company, not yet determined) must differentiate itself from our competitors in order to appeal to our customers.
To do this, the verification system will utilize its advantage over all other competitors by product packaging the use of unique technological advancement of photo & finger print verification system, online presence for easy & quick accessibility to required information on employees, remote feedback to customer who also send their employees to our physical kiosks/booths, resulting in better security for all concerned.
Online: We will implement an online system (website) for online verification point as well as physical kiosks/booths for employees and customers coupled with a phone app for easy download for the verification system.
We will also maintain a customer database in order to determine how our customers use the system and to further promote or market other such products.
Key is revenue from other sources once we build on our content, (employees and customer database). We expect the additional revenue from online sales, to third party adverts on the website, once this is fully operational and with required content.
Advertising: To
make our customers aware of the service we would ensure that adverts are placed
reiterating all the strong and differentiating unique features mentioned above
in different media sources, which our target audience are know to frequent,
such as:
·
Television Adverts
·
Radio Adverts
·
Billboards
·
Adverts on BRT buses, where this is visible to our
customers when driving and also to prospective employees to come and register
themselves as a first point instead of waiting for the employment process to kick-start
before employers send them to register.
·
Newspapers
·
Online adverts
·
Social media adverts
·
Physical sales adverts from branded sales
representatives at designated malls supported with flyers
·
Pamphlets and flyers
·
Special ringtones promoting the verification system
ABOUT T&T 
T&T is a vibrant management consultancy company, incorporated in Nigeria circ. 2017, by a group of experienced consultants who have worked in various capacities all over the world. Their wealth and depth of experience within different industries is what T&T thrives on.
In this time, T&T has quickly proven itself as a reliable, capable company providing an array of services to clients in different industry segments and more recently, focus and leveraging its wealth of experience in assisting the public sector.
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